SYSTEM OUTPUT
PROJECT // READY
CASE STUDY / BRAND & VISUAL
Biovène Barcelona
Turning a shower foam range into a small visual dessert.
A packaging system for 12 shower foams, designed with ME Comunicación to make the range feel more sensory, distinctive and relevant to a younger audience.
CLIENT
Biovène Barcelona
COLLABORATION
ME Comunicación Agency
ROLE
Freelance Graphic Designer, Art Direction & Packaging Design
YEAR
2025
duration
1 month
scope
Packaging · Graphic Design · Art Direction
output
12 manufactured references
Context
A defined foundation that needed more personality.
Biovène was developing a new range of shower foams aimed at a younger audience.
ME Comunicación already had a clear information architecture and base color direction for the packaging, but the first visual approach needed another creative layer to feel more distinctive, desirable and connected to Gen Z and millennials.
I joined the project as freelance graphic designer to explore how the existing structure could become a more sensory and expressive product family without rebuilding what had already been defined.
challenge
Different enough to be desirable. Consistent enough to feel like one range.
The challenge was not simply to decorate twelve different cans.
Each reference needed enough personality to stand on its own, while sharing a visual logic strong enough to make the complete collection immediately recognizable.
At the same time, the concept had to suggest texture, pleasure and indulgence without making a cosmetic product look literally like food.
PRODUCTION CONSTRAINTS
MAX. 4 INKS
The printing process restricted the number of colors available for each design.
FIXED ARCHITECTURE
The existing information hierarchy had to remain essentially unchanged.
12 REFERENCES
The system needed enough variation to differentiate an expanding range.
PRODUCTION FILES
Base artwork contained information in English and Chinese, requiring careful editing before manufacturing.
CREATIVE DIRECTION
From shower foam to gourmand experience.
I looked at the product less as a conventional cosmetic container and more as a small sensory experience.
The creative direction was built around desserts, creamy textures and gourmand ingredients.
Instead of using the same decoration across the entire collection, each fragrance was paired with its own dessert-inspired visual world, allowing color, ingredients and illustration to differentiate the references while keeping the collection coherent.
The System
One visual system. Twelve different personalities.
The final direction was designed as a range system rather than twelve isolated packages.
A shared architecture keeps the collection recognizable, while dessert references, ingredients, illustration and color give each product its own identity.
01 — SHARED STRUCTURE
Consistent information architecture and composition across the range.
02 — COLOR
Pastel territories connected to each fragrance and product name.
03 — GOURMAND REFERENCES
A different dessert concept gives each reference its own personality.
04 — INGREDIENTS & ILLUSTRATION
Graphic elements reinforce flavor, texture and sensoriality.
05 — CONTROLLED VARIATION
Enough difference to create discovery, without breaking collection recognition.
EXPLORATION & ITERATION
The first answer was not the final answer.
The system emerged through several creative routes, composition tests and visual iterations.
Desserts, backgrounds, colors, ingredients and graphic treatments were progressively refined through feedback from ME Comunicación and the client.
The fourth creative direction became the approved route and was then expanded across the complete range of twelve products.
ROUTE 01
More illustrative
rejected
ROUTE 02
Too disruptive
rejected
ROUTE 03
Too restrained
rejected
ROUTE 04
Balanced direction
Approved
FROM SYSTEM TO PRODUCTION
Designed to survive outside the mockup.
Once the visual direction was approved, the system was adapted to all twelve references and prepared for manufacturing.
Each artwork was reviewed within the printing constraints, maintaining visual consistency while protecting the information and production requirements of the original files.
The final deliverables included presentation mockups, editable production artwork and flat PDF files for every package.
Flat artwork
Cylindrical mockup
Actual manufactured can
RESULT
12 references. One manufactured collection.
The approved system was adapted to the complete range of twelve shower foams and moved into production.
The final collection combines individual recognition with a shared visual language, giving Biovène a more sensory and expressive packaging direction while remaining coherent as one commercial range.
12
PACKAGES DESIGNED AND MANUFACTURED
01
VISUAL RANGE SYSTEM
04
CREATIVE ROUTE APPROVED
COLLABORATION
ME Comunicación Agency
STRATEGIC DIRECTION & CLIENT RELATIONSHIP
Sergio Menéndez — Director
Andrea García — Account Executive
ART DIRECTION, CREATIVE EXPLORATION & GRAPHIC EXECUTION
Pablo Guijarro — Pabel Stonehenge
WHAT I TOOK FROM IT
This project reinforced something I now bring to many different disciplines:
designing one strong piece is not the same as designing a system.
The real challenge was creating enough variation for twelve products to feel desirable individually, while defining enough structure for them to behave as one collection.
BUILDING A PRODUCT RANGE?
Let's create a visual system that can differentiate every reference without losing the strength of the collection.
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STATUS: PROJECT READY
