Festival Bibitoke | Signage Design

SYSTEM OUTPUT

Project // ACTIVE

WORK / BRAND & VISUAL

BibiToke

When brand identity enters the physical space.

A wayfinding and signage system for an emerging music festival in Sigüenza, designed to help people move through the event while extending its visual identity into the real environment.

CLIENT

BibiToke Festival by Tintineo

ROLE

Visual Identity Designer & Art Direction

YEAR

2026

duration

5 month

scope

Wayfinding · Signage · Information Design Festival Graphics · Print Production

Status

Implemented · Published

Context

One fesival. Several places. One experience to connect.

Bibitoke was building a new identity as an emerging music festival rooted in the cultural life of Sigüenza. Its programme did not happen inside a single enclosed venue.

Activities were distributed between the Plazuela de la Cárcel, a route through the city and the main concert area around the Ermita de San Roque.

The visual identity therefore needed to become something people could actually use to move through the festival.

The idea

Wayfinding is part of the brand experience.

The objective was not to place generic arrows around the city.

Together with Laura Gimeno, we translated Bibitoke's existing visual language into a functional system for maps, directions, services and festival information.

Every sign had two jobs: help people understand where they were, and make the festival feel present in the physical environment.

The objective was not to place generic arrows around the city.

Together with Laura Gimeno, we translated Bibitoke’s existing visual language into a functional system for maps, directions, services and festival information.

Every sign had two jobs: help people understand where they were, and make the festival feel present in the physical environment.

Purple Bibitoke speech-bubble sign with a playful message about staying for one more festival.

Purple Bibitoke speech bubble reading ?Ni es la ?ltima ni te vas a ir a las 12am, pill?nx?.

Purple Bibitoke speech bubble with a humorous message about what a grandmother would approve.

Yellow Bibitoke speech bubble inviting visitors to dance in the bathroom.

The system

One system. Six families of information.

Families

RESTROOMS, BEHAVIOR, ERMITA, EXPERIENCES, NAVIGATION AND SERVICES

Applications

≈42 SIGNAGE DESIGNS
06 SIGNAGE FAMILIES
03 LOCATION MAPS
03 CONNECTED AREAS

Purple and yellow wayfinding signs for the exit and Punto Violeta support point.

Purple Bibitoke sign asking visitors to return their reusable cup after use.

Bibitoke merchandise signs promoting stickers and festival T-shirts with prices.

Purple Bibitoke ticket-office sign reading ?Taquilla / venta de entradas?.

Bibitoke sign telling visitors that water is also available.

Bibitoke sign explaining the one-euro reusable-cup charge.

Bibitoke signs advertising festival buttons and pointing visitors toward a workshop.

Yellow and purple ?No pasar? festival sign with a crossed-out symbol.

Purple Bibitoke ?Aforo completo? sign indicating that the area has reached capacity.

Purple directional festival sign pointing visitors toward the Ermita.

Yellow and purple entrance sign reading ?Entrada? with a doorway illustration.

Bibitoke bathroom wayfinding graphic with star characters and ?Antes recreo / Ahora Bibitoke? text.

Purple Bibitoke concert timetable listing performers and set times.

Yellow Bibitoke wayfinding sign introducing nearby festival features and directions.

Yellow illustrated sign with information about food for the Bibitoke stage area.

Interactive Bibitoke checklist asking visitors how much they have danced.

Bibitoke instruction sign recommending that visitors refill their water bottles.

Purple illustrated Bibitoke sign showing prohibited dance steps.

Yellow Bibitoke sign promoting the reusable cup and festival T-shirt.

MAP & INFORMATION DESIGN

A festival map is not a Google map.

The geographic information was simplified around what visitors actually needed to understand.

Instead of reproducing Sigüenza with unnecessary detail, the maps prioritized venues, routes, services and visual references that helped people make decisions quickly.

Laura developed the technical cartographic structure, while I worked on its visual treatment, legend, information placement and final artwork.

Bibitoke festival map for Plazuela de la C?rcel, with stage and service locations.

Bibitoke festival entrance map for San Roque, marking stages and visitor services.

Second Bibitoke festival map for Plazuela de la C?rcel, showing the event layout and amenities.

Purple Bibitoke event poster with a dancing character and a row of partner logos.

Alternate purple Bibitoke event poster with a dancing character and sponsor logos.

Results

From festival graphics to festival environment.

The final system was produced and installed across the festival, connecting the different areas through maps, information and wayfinding graphics.

The official map was also published by Bibitoke and publicly credited to its designers.

Beyond orientation, some of the experiential signage became part of the event itself, with attendees using it as a backdrop for photos.

Link to the Making-off of Bibitoke Festival

Three festival team members wearing Bibitoke shirts in front of a red event backdrop.

Two Bibitoke attendees posing in front of a purple festival banner at night.

Bibitoke festival attendees walking together through a town street during the event.

Video-call screenshot showing Bibitoke organizers and participants in a grid of webcam feeds.

Two attendees posing beside an indoor Bibitoke festival information and merchandise table.

Group of Bibitoke attendees posing beneath a festival banner in a nighttime venue.

Festival crowd gathered beneath a Bibitoke banner in a stone arcade.

FRom screen to the space

Designed to be read while people were moving.

The system had to work under real physical conditions: different distances, temporary installation, changing information, multiple formats and last-minute production decisions.

Contrast, hierarchy and modularity were therefore treated as practical requirements rather than visual details.

Client / Production

Tintineo: Bárbara Bussons, Silvia Mateo & María Carrascosa

Map & Signare design

Pablo Guijarro & Laura Gimeno

Event Photography

View Explorer Film: Sergio Gil

Institutional Collaboration

Ayuntamiento de Sigüenza

DOES YOUR EVENT HAVE A STRONG IDENTITY BUT A WEAK PHYSICAL EXPERIENCE?

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