SYSTEM OUTPUT
Project // ACTIVE
WORK / BRAND & VISUAL
Nükrum Technologies
Nükrum Technologies
Making an intangible healthtech idea visible.
Making an intangible healthtech idea visible.
A visual identity for an early-stage healthtech startup exploring VR, AI and gamification in neurological and mental-health treatment.
A visual identity for an early-stage healthtech startup exploring VR, AI and gamification in neurological and mental-health treatment.
CLIENT
Nükrum Technologies
ROLE
Visual Identity Designer & Art Direction
YEAR
2021
duration
1 month
scope
Brand Identity · Art Direction Brand System · Corporate Applications
Status
Implemented · Registered · In Use
Context
A strong idea that people could not yet see.
A strong idea that people could not yet see.
Nükrum was in an early stage of development, working on a healthtech proposition that combined immersive technology, artificial intelligence and gamification.
The purpose was already defined, but the product was still difficult to make tangible for patients, healthcare professionals, partners and potential investors.
The brand needed to communicate innovation without losing the trust, precision and human care expected from a healthcare project.
Nükrum was in an early stage of development, working on a healthtech proposition that combined immersive technology, artificial intelligence and gamification.
The purpose was already defined, but the product was still difficult to make tangible for patients, healthcare professionals, partners and potential investors.
The brand needed to communicate innovation without losing the trust, precision and human care expected from a healthcare project.
The idea
Technology without the usual tech clichés.
Technology without the usual tech clichés.
Instead of using literal symbols such as brains, medical crosses or VR headsets, I looked for a more flexible visual language.
The final concept was built around a geometric N contained inside a hexagonal structure: a symbol able to suggest connection, systems and technological precision without tying the company to one device, pathology or specific technology.
Instead of using literal symbols such as brains, medical crosses or VR headsets, I looked for a more flexible visual language.
The final concept was built around a geometric N contained inside a hexagonal structure: a symbol able to suggest connection, systems and technological precision without tying the company to one device, pathology or specific technology.
Letter N
Identity
Hexagon
Structure · Connection · Precision
Blue
Technology · Trust
Green
Wellbeing · Care · Evolution
The system
Precision meets care.
Precision meets care.
The visual system combined a geometric construction with a blue-to-green gradient to balance two sides of the proposition: technological precision and human wellbeing.
The modular structure allowed the symbol and wordmark to work together or independently across different corporate and digital contexts.
The visual system combined a geometric construction with a blue-to-green gradient to balance two sides of the proposition: technological precision and human wellbeing.
The modular structure allowed the symbol and wordmark to work together or independently across different corporate and digital contexts.
In use
A brand designed to help explain the business.
A brand designed to help explain the business.
The identity was not created only for a logo reveal.
It was extended into the materials the startup needed to present itself, communicate its proposition and build credibility while the product continued to evolve.
The identity was not created only for a logo reveal.
It was extended into the materials the startup needed to present itself, communicate its proposition and build credibility while the product continued to evolve.
Results
From an idea to a recognizable company.
From an idea to a recognizable company.
The final identity gave Nükrum a coherent visual language for explaining a complex healthtech proposition and presenting it consistently across different contexts.
The brand was adopted by the company, officially registered and continued to be used as the project evolved beyond its initial stage.
The system supported investor-facing presentations, crowdfunding and corporate communication during the startup's early growth.
The final identity gave Nükrum a coherent visual language for explaining a complex healthtech proposition and presenting it consistently across different contexts.
The brand was adopted by the company, officially registered and continued to be used as the project evolved beyond its initial stage.
The system supported investor-facing presentations, crowdfunding and corporate communication during the startup's early growth.
IS YOUR INNOVATION POWERFUL BUT STILL HARD TO UNDERSTAND?
Let's build a brand that makes the idea tangible and credible.
Let's build a brand that makes the idea tangible and credible.
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STATUS: WORK ARCHIVE READY
