SYSTEM OUTPUT
Project // ACTIVE
WORK / BRAND & VISUAL
ValGreen
Discipline in the keys. Personality in the clover.
A personal identity for pianist and music communicator María Valverde, balancing classical discipline with the approachable and expressive way she shares music with others.
CLIENT
ValGreen / María Valverde
ROLE
Brand & Visual Designer
YEAR
2024
duration
1 month
scope
Brand Identity · Logo Design Visual System · Digital Applications
Status
Implemented · Currently in use
Context
One person. More than one professional role.
María was building a personal brand around piano and music communication.
Her work combined classical training with a much more spontaneous, approachable and personal way of talking about music.
She needed an identity capable of bringing those sides together without feeling institutional, conservative or generic.
The idea
Precision meets something more personal.
Two elements emerged directly from María's own identity.
The piano represented discipline, structure and her professional practice.
The four-leaf clover introduced something more personal: passion, craft and the approachable character of the way she communicates.
Piano Keys
Discipline · Structure · Music
FOUR-LEAF CLOVER
Passion · Personality · Craft
VAL + GREEN
Naming · Memory · Color
The system
Geometry and organic form in the same mark.
The final symbol contrasts the regular, geometric rhythm of piano keys with the softer and more organic shape of the clover.
That opposition became a way of representing the balance between technical discipline and personal expression.
The wordmark also uses the name itself as a visual resource, separating “Val” and “green” through color.
SKETCHES → PIANO / CLOVER COMBINATIONS → SYMBOL CONSTRUCTION → TYPOGRAPHY → COLOR → REDUCTION → FINAL LOCKUPS
03 LOGO
CONFIGURATIONS
Green BLACK
WHITE
SVG +
PNG
DIGITAL GRAPHIC
ASSETS
IN Use
A personal brand designed to grow with the person.
The identity was designed first for María's digital positioning, but needed enough flexibility to follow her into new professional contexts over time.
Since launch, it has been used across her website, newsletters, social media, concert and event materials and professional communication.
Results
A signature that could outlive the original brief.
The result was a recognizable personal identity capable of connecting María's musical practice with the personality behind her communication.
More importantly, the system has remained in use as ValGreen expanded into music, education, content, events and professional collaborations.
PERSONAL DIRECTION & VALIDATION
María Valverde
COORDINATION & COMMUNICATION
Bárbara Bussons
RAND CONCEPT & DESIGN
Pablo Guijarro Gil
DOES YOUR PERSONAL BRAND DO MANY THINGS BUT STILL FEEL LIKE SEPARATE PIECES?
Let's build an identity that can grow with you.
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STATUS: WORK ARCHIVE READY
