SYSTEM OUTPUT
Project // ACTIVE
WORK / BRAND & VISUAL
UAH Dates
University culture meets nightlife.
A visual identity created for a growing university community in Alcalá de Henares, bringing together academic life, friendship, humor and spontaneous nights out.
CLIENT
UAH Dates
ROLE
Freelance Brand & Visual Designer
YEAR
2025
duration
1 month
scope
Brand Identity · Logo Design · Visual System · Social Media · Applications
Status
Implemented & Published
Context
A community that had outgrown its visual identity.
UAH Dates was already an established digital community around university life in Alcalá de Henares and was approaching 10,000 followers on Instagram.
Its content moved between relationships, housing, humor, parties, plans and useful student information.
As the community grew, the team wanted a more professional and recognizable identity that reflected the influence the project was beginning to achieve.
The idea
Academic enough to belong. Irreverent enough to feel real.
The identity was built around the duality that defines much of university life: working towards academic goals while creating friendships, stories and unexpected moments outside the classroom.
Instead of choosing between academic or party culture, I brought both together inside one recognizable symbol.
GRADUATION CAP
Achievement
OLIVE BRANCHES
Knowledge · Academia · Success
Glass
Social life · Spontaneous encounters
Pink
Energy · Fun · Personality
The system
One compact symbol for a very uncompact community.
The main challenge was reducing many different ideas into an identity capable of working at very small digital sizes.
I refined the symbol around simple, flat shapes and a strong silhouette so it could remain recognizable as an Instagram avatar while expanding into posts, collaborations and events.
In use
Designed for the places where the community actually lives.
The identity was designed primarily for digital communication, but it quickly expanded beyond the profile itself.
It has been used across social media, publications, event materials and visual content displayed at nightclub events and collaborations.
Results
A more serious identity without becoming a serious brand.
The final identity gave UAH Dates a clearer and more professional image without removing the informal personality that made its community recognizable.
The team felt more aligned with the new visual direction, and the identity was implemented across the project’s real communication channels.
HAS YOUR COMMUNITY GROWN FASTER THAN ITS IDENTITY?
Let's build a visual system that grows with it.
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STATUS: WORK ARCHIVE READY
